October Marketing Move: Facebook Ads
Now that the semester is in full swing, and our official Tech Club website is up and running, it’s time to start a little marketing to draw some eyes to the content that we’ll be developing throughout the school year. As the VP of Marketing for the club, I’ve been working with David LoVerme on some ideas for how to raise the online profile of our website and there’s a great many options to choose from so…
As you know, our club mission is to develop and solidify concrete skills through hands on experience, and digital marketing is a huge part of that! Every month we will try out a new digital marketing approach to increase interest in the BC Grad Tech Club through our various online channels: our website, blog, Facebook page, and Twitter account. We’re kicking it off this month with a goal of driving traffic to the Hire An Eagle page of the website using Facebook ads. I don’t know if any of you have ever given Facebook ads but it’s surprisingly easy for a first timer like myself. The interface is simple and gives step by step guidance for setting your targets, writing the copy and laying out the ad. We’ve decided to make use of the native A/B testing function built into the interface because, why not? For those unfamiliar, A/B testing involves having two or more versions of an ad, and keeping all elements of the ad constant save for the one element that you’re testing. Often it will be a headline, and image, or a call to action. This allows you to zero in on how each of the small pieces of your advertisement affects audience engagement. We are testing three version of the ad with different pictures, as below. Over the coming weeks, we’ll be using FB Ad Manager to look at the impressions and click rates we’re getting on the three versions. Which of the three do you think will be the most successful?
If you’re looking for jobs/internships…
Our ad is targeting Boston College alums who work in the technology, business and IT industries. We’re looking to reach potential employers who may still feel connected to BC, and the more Eagles we have available for hire the better! If you’re still looking for internships or full time positions please email us and we’ll add you to the roster!
Do you have any ideas or suggestions for new online marketing methods we could try in the coming months? Our budget may be small, but our ambition is huge!
– Alaina Tucker is a 2nd Year MBA at Boston College and the VP of Marketing for the Grad Tech Club